Edit, Customise & Optimise the Shopify Cart Page
Shopify is the leading ecommerce platform when it comes to ease and speed of deployment. With the latest release of sections, it’s now easier than ever to get your theme looking how you want.
The cart page still remains one of the most under-utilised pages on any ecommerce store however. It is on average the 2nd most visited page on most ecommerce sites.
This is because during any given session, a potential customer may visit the cart multiple times before they go on to potentially check out.
One of the key opportunities on the cart page is a message you can push to your potential customers. This could come in multiple forms depending on what your business offers.
For example, you could reinforce a Free Shipping message in the cart to push customers to checkout. Another angle could be an offer such as “Spend over $50 to get a free gift”.
Another great tactic is to add a coupon/discount promo offer to incentivise more visitors to checkout. You could display a promo code for 10% off their basket. Even though you would take a hit on customers who would have checked out already, you will capture a load more customers who have been motivated to checkout by the offer.
An App for that
This is where Kartify comes in. Available on the Shopify App Store, it can achieve all of the above examples and more. It is a powerful but flexible App which simply gives you tools and editing capabilities on the cart page to be able optimise your cart and ultimately improve your Conversion rate.